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Local SEO Agency for HVAC, Plumbing and Roofing Companies

I help home service businesses across the US show up where customers look first: Google Maps, search results and AI answers. You get a clear plan, steady monthly work and reports written in plain English.

8 yrs in SEO
6 yrs as a licensed teacher
1 day reply time, every business day
US business hours
A person holds a smartphone displaying a map and local search results for plumbers.

Busy Phones Start With Local SEO

When someone’s AC quits in July or a pipe bursts at 10 p.m., they don’t scroll for long. They call one of the first businesses they see. If that isn’t you, the job goes to someone else, even if your work is better.

You’re missing from the map pack

Most local searches lead to the map. If your business isn’t in the top results there, many customers never see you.

Competitors are outranking you

Usually it isn’t about who does better work. It’s about whose profile, website and listings Google understands better.

AI answers mention someone else

More homeowners now ask Google’s AI Overviews or ChatGPT who to call. Those answers draw on sources that describe a business clearly and consistently. If yours doesn’t, you get left out.

Local SEO, GBP, AEO & GEO Services for Contractors

Four services, each with a clear job. Start with one or combine them.

Local SEO + AI Search

The complete package: your Google Business Profile, website, listings and reviews working together so you show up across your service area.

Explore local SEO services →

Google Business Profile

Often the first thing a customer sees. I set it up properly, then keep it active with posts, photos and review replies.

Profile optimization & management →

Answer Engine Optimization (AEO)

I structure your website so Google and voice assistants can use your pages as the answer to your customers’ questions.

Answer engine optimization →

Generative Engine Optimization (GEO)

I help ChatGPT, Perplexity and Gemini find consistent, trustworthy information about your business, so they’re more likely to recommend you.

AI search optimization →

Prefer a one-time audit instead? See the $400 Local SEO Audit →

Built for home service trades

I focus on the trades I know. That means less generic advice and more of what actually brings in calls for your kind of work.

Outdoor air conditioner unit mounted on a brick wall

HVAC

Demand swings with the seasons, and emergency repairs can’t wait. Your visibility needs to be ready before the first heat wave, not after it.

HVAC SEO →

Plumber repairing a water heater

Plumbing

Emergency calls come from people who need help right now and close by. Showing up for urgent searches across your service area matters most.

SEO for plumbers →

Roofer working on a residential roof with a power drill

Roofing

Jobs are big, storm season brings sudden spikes, and homeowners research before they call. Reviews and trust signals carry a lot of weight.

Roofing SEO →

I also work with remodeling companies and home inspectors. See all trades → · Now serving Florida →

How Our Local SEO Process Works

01

Free audit and walkthrough call

Send me your website and business name. Within 3 business days, I’ll have an audit ready. Then we meet on a video call, where I walk you through it and answer your questions. Free, with no obligation.

02

A 90-day plan

If we work together, you get a clear plan for the first three months: what we’ll fix, what we’ll build and in what order.

03

Monthly work and a report you can read

My team does the work and I review all of it. Every month you get a report that explains what changed and what comes next, without the jargon.

Why contractors work with LocalPulse SEO

  • You work with me, not an account manager. I plan your strategy and review every deliverable.
  • SEO explained in plain English. I taught for six years. You’ll always know what we’re doing and why.
  • Clear pricing and deliverables. Plans are published, and each month’s work is listed in your report.
  • Your accounts stay yours. Your profile, analytics and website logins stay in your name.
  • Replies within one business day. I’m based in the Philippines and work US business hours, with video calls whenever you need them.
Contractor working on a laptop surrounded by tools
Founding clients · 5 spots

Founding-client offer: 30% off your first three months

LocalPulse SEO launched in 2026, and I’m taking on five founding clients. You get 30% off your plan for the three-month minimum term. In return, I ask for permission to share your results as a case study, plus a short testimonial, once there’s something worth sharing.

$1,099 · $1,499 · $1,999 $769 · $1,049 · $1,399 for months 1–3, then the standard rate
5 founding spots available
Francis Marc Uy, founder of LocalPulse SEO, smiling with two thumbs up

MEET THE FOUNDER

Hi, I’m Francis Marc Uy

I spent six years as a licensed teacher before SEO pulled me in, and I’ve now worked in SEO for eight years. I started LocalPulse SEO to give home service businesses focused, honest SEO help from someone they can actually talk to.

More about me →

Local SEO FAQs for Contractors

How long does local SEO take to work?

It depends on your market, your competition and where you’re starting from. Some fixes, like correcting your Google Business Profile, can help fairly quickly. Bigger gains usually build over several months. I’ll tell you what’s realistic for your business in the free audit, and I won’t promise rankings.

You’re based in the Philippines. How does that work with US businesses?

I work US business hours and reply to emails within one business day. We can talk by video call, and you get the same monthly report you’d get from any agency. Nearly all SEO work happens online anyway.

Do I have to sign a long contract?

Plans have a three-month minimum, because SEO needs time to show results. After that, you continue month to month and can stop anytime.

What’s in the free audit?

A review of how your business appears on Google Search, Google Maps and in AI answers, the biggest issues I find and what I’d fix first. I prepare it within 3 business days, then walk you through it on a video call so you can ask questions. There’s no obligation to work together afterward.

Do you guarantee rankings?

No. Google controls the rankings, and nobody outside Google can promise a position. Google’s own guidance warns against anyone who does. What I do promise is the work: every deliverable in your plan, done each month and reported clearly.

How much does local SEO cost?

Local SEO + AI Search plans start at $1,099 a month and go up to $1,999, depending on how much gets done each month. The first five clients get 30% off for months 1–3. If you’re not ready for a monthly plan, the one-time Local SEO Audit is $400.

What does a local SEO agency do?

A local SEO agency manages the things that decide whether your business shows up when nearby customers search: your Google Business Profile, website, business listings, reviews and, increasingly, your presence in AI answers. For a home service business, that usually means fixing profile and listing errors first, then building content, citations and AI visibility over time.

See what’s holding your business back on Google

Request a free audit. It takes about two minutes, and on our call you’ll get a clear picture of where you stand.